华润集团总部深圳湾综合发展项目建筑设计方案国际竞赛公告

Notice for the International Design Competition of
China Resources Headquarter Shenzhen Bay Mixed Development Project

1.项目背景
Background Review of the Client
近十余年来，在“立足香港、面向内地”战略方针的指引下，华润集团全力参与内地经济建设，在内地建立了雄厚的产业基础，内地已成为华润的主要资产、业务收入和盈利来源，深圳在其中扮演了重要角色。目前华润在粤投资中，仅深圳市就占了投资总额的63%；华润的25家直属企业中，已有15家企业的内地总部落户于深圳。在上述背景下，在深圳适当区域择址建设新的集团总部以及包括华润万家在内的各利润中心总部，成为当务之急，以解决目前集团各部门面临的办公场所严重短缺的问题，并能极大地发挥集中办公的优势，提高效率，同时在新的时代背景下树立集团新的企业形象。
Over the past decade, under the strategic guidance of "Based in Hong Kong, Focus on Mainland”, China Resources Group has fully participated in the economic construction of the mainland. With a strong industrial base in the Mainland, mainland has become the main assets, business income and earnings sources of the Group and thereinto Shenzhen plays an important role. Shenzhen alone has accounted for 63% of the Group’s investment in Guangdong Province. 15 companies of the 25 subordinate enterprises of China Resources in mainland are headquartered in Shenzhen. Therefore, appropriate location selection for the construction of the new headquarter of the Group and headquarters for its various profit centers in Shenzhen is a matter of priority for the serious shortage of office space for the Group. Thus, it can fully play the advantages of centralized office, improve working efficiency and establish a new corporate image for the Group.
华润集团总部深圳湾综合发展项目（以下简称本项目）位于后海中心区核心位置，科苑大道东侧，海德三道南侧，用地面积53661.74㎡（其中建设用地面积：44001.29㎡，公共集中绿地面积2011.85㎡，市政道路面积7648.6㎡），计容建筑面积490000㎡，由华润集团总部大楼、华润万家总部大楼、高端商业中心、白金五星级酒店、高品质商务公寓及高端住宅等组成。项目所在地深圳市南山后海中心区是深圳极为重要的滨海湾区，是深圳建设滨海城市的标志性区域，也是深港连接的地区，更是代表未来最具活力的中心城区。本项目着眼于总部办公、商业开发与深圳湾体育中心的完美融合，共同营造市民喜爱、充满活力、富有内涵和趣味的二十四小时工作及生活场所，成为具有国际影响力的滨海综合开发项目。
China Resources Headquarter Shenzhen Bay Mixed Development Project (hereinafter referred to as the project for short) is located in the core position of Houhai CBD, east of Keyuan Boulevard and south of Haide 3 Road. Its land coverage is 53,661.74㎡(of which construction coverage is 44,001.29 ㎡, public centralized green area 2,011.85 ㎡, municipal roads 7,648.6 ㎡), GFA 490,000 ㎡that consists of China Resources Group’s headquarter building, the Vanguard headquarter building, a high-end commercial center, a platinum five-star hotel, high-quality business apartments, high-end residence and etc. Houhai CBD of Nanshan District is an extremely vital coastal bay of Shenzhen that’s not only an iconic coastal city area, a connected area of Shenzhen and Hong Kong, but also the most dynamic center in the future. The project focuses on the perfect fusion of the headquarters offices, commercial development and Shenzhen Bay Sports Center, so as to create a 24-hour working and living spaces with vitality, rich connotation and fun and finally make it a coastal complex with international influence.

本次竞赛由华润集团旗下的华润置地（深圳）发展有限公司、华润万家（深圳）发展有限公司、华润深圳湾发展有限公司三家子公司联合主办，由华润深圳湾发展有限公司承办。
The competition is jointly co-hosted by 3 of the Group’s subsidiaries: China Resources Land Development (Shenzhen) Co., Ltd., China Resources Vanguard Development (Shenzhen) Co., Ltd., China Resources Shenzhen Bay Development Co., Ltd, and organized by China Resources Shenzhen Bay Development Co.

2.竞赛内容
Competition Contents
本项目用地被市政道路和内部道路共划分为5个子地块，编号为P01-P05。其中P-04地块为华润集团总部大楼用地，不纳入本次设计竞赛范围，目前已确定其总平面方案，大楼单体体型为圆形平面，高度约500米。本次设计竞赛涉及的地块为P01、P02、P03及P05。竞赛共分A、B两个子项，子项A为P05地块，功能为白金五星级酒店及高级商务公寓；子项B为P01、P02及P03地块，功能为华润万家总部大楼、高端商业、超高层住宅。地块具体位置、各项技术经济指标及各功能设计要求详竞赛任务书（资格预审阶段）。
The project land is divided into five sub-plots by municipal roads and internal roads, numbered as P01-P05. Thereinto, P-04 is for the construction of China Resources Group’s headquarter building that’s not included in the design competition scope and its master plan is set, building shape as a circular plane, about 500 meter high. The competition design scope is P01, P02, P03 and P05. The contest will be divided into two subitems--A and B. Subitem A is for the design of P05, functioning as platinum five-star hotel and high-end business apartments. Subitem B is for the design of P01, P02, and P03, functioning as Vanguard’s headquarter building, high-end retails and high-rise residence. For the specific location of the plot, the technical and economic indicators and functional design requirements, please see the Design Brief (qualification-review stage).